To understand the story of Boneheads you need to know about the people behind it.
They were not businessmen. They were a group of great restaurateurs from the U.S.
and South Africa, master chefs and people who just appreciated good food and the
happiness that comes with it.
So when you take out the business aspect, you get simple questions like "Why deep
fry fish or chicken when you can enhance the natural flavors and keep it healthy
by simply grilling it?"
"If you can create mouthwatering meals using succulent sauces like Piri Piri, where’s
the need to charge more than ten bucks?"
And most important, "Why don’t we open a restaurant?"
Well, when businessmen heard such talk they said, "That’s Boneheaded." But when
they tasted the life-affirming, mouthwatering, leave you begging for more, fresh
grilled chicken and fish dishes, they said, "You guys need to open a restaurant."